Halloween Horror Nights 2024

After dark in the fall, Universal Studios transforms into the World’s Premier Halloween Event. The event brings together terrifying haunted houses, sinister scare zones, outrageous live entertainment and some of the park’s most
exhilarating attractions. I’ve had the pleasure of collaborating and creatively directing this bi-coastal campaign since 2023.

This is Where Horror Lives

Using our IP announcement videos, anthology storytelling helped us signal the evil taking root beneath the streets of Universal Studios. Despite our best efforts to conceal it, suppress it, and cover it up, fear can no longer be contained.

We kicked off our campaign with an inciting incident, helping lay the groundwork for our story.

One of our four announcement videos, featuring Insidious: The Further.